Privacy policy

Privacy Policy

Last Updated: August 5, 2025.

This Privacy Policy describes how Khasa Kids (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from khasakids.com (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services").

Target Audience: Our website and services are geared toward and directed exclusively to adults, including grandparents, parents, caregivers, family members, and other adults who purchase confidence-boosting shirts and related products for children. Our clothing products are sized for children from newborns through youth XL, but our website, marketing, and communications are designed for and targeted to adult purchasers only. We do not direct our website, content, or marketing toward children under 13.

For purposes of this Privacy Policy, "you" and "your" means you as the adult user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have collected over the past 12 months personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us.

In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depends on how you interact with our Site and use our Services. When we use the term "personal information", we are referring to information that identifies, relates to, describes or can be associated with you. The following sections describe the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you directly submit to us through our Services may include:

  • Contact details including your name, address, phone number, and email address
  • Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number
  • Account information including your username, password, security questions and other information used for account security purposes
  • Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services
  • Marketing consent information including your preferences for receiving email and SMS marketing communications from us
  • SMS and phone number data when you provide your phone number for order updates, customer service, or opt-in to receive SMS marketing messages
  • Information about children (only when provided by parents/guardians) such as the child's name, age, clothing size, or other information necessary to fulfill orders or provide personalized products

Age Verification: We may ask users to provide their age or date of birth to ensure compliance with COPPA and other applicable laws. Users who indicate they are under 13 will be directed to have a parent or guardian complete any transactions or provide any personal information on their behalf.

Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features.

Information We Collect about Your Usage

We may also automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels and similar technologies ("Cookies"). Usage Data may include information about how you access and use our Site and your account, including device information, browser information, information about your network connection, your IP address and other information regarding your interaction with the Services.

SMS Abandoned Cart Tracking: Khasa Kids's website uses cookies and tracking pixels to help keep track of items you put into your shopping cart, including when you have abandoned your cart and your browsing behavior on our website. This information is used to determine when to send cart reminder messages via SMS to customers who have opted in to receive such messages. We may also track your engagement with our SMS messages, including delivery confirmations, read receipts where available, and click-through rates on links contained in SMS messages. COPPA Compliance: We do not use these tracking technologies to collect personal information from users under 13, and our systems are configured to avoid targeting marketing messages to children.

Information We Obtain from Third Parties

Finally, we may obtain information about you from third parties, including from vendors and service providers who may collect information on our behalf, such as:

  • Companies who support our Site and Services, such as Shopify our e-commerce platform
  • Email and SMS marketing service providers, such as Klaviyo, who help us manage and send marketing communications
  • Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you
  • Analytics and advertising partners who may provide us with information about your interactions with our marketing campaigns across different platforms and devices

When you visit our Site, open or click on emails we send you, interact with our SMS messages, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.

How We Use Your Personal Information

Providing Products and Services

We use your personal information to provide you with the Services in order to perform our contract with you, including to process your payments, fulfill your orders, to send notifications to you related to your account, purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, facilitate any returns and exchanges and other features and functionalities related to your account. We may also enhance your shopping experience by enabling Shopify to match your account with other Shopify services that you may choose to use. In this case, Shopify will process your information as set forth in its Privacy Policy and Consumer Privacy Policy.

SMS and Email Marketing Communications

We use your personal information, including your phone number and email address, to send you marketing and promotional communications via SMS text messages and email when you have opted in to receive such communications. This includes:

  • Promotional offers and discounts for our confidence-boosting shirts for kids
  • New product announcements and collection launches
  • Abandoned cart reminders via SMS and email to help you complete your purchase
  • Order updates and shipping notifications via SMS when you have opted in
  • Customer surveys and feedback requests to improve our products and services
  • Personalized product recommendations based on your purchase history and browsing behavior

Our SMS marketing program uses Klaviyo as our service provider to deliver text messages. When you opt in to receive SMS messages, we collect and use your phone number to send you the types of messages described above. Message and data rates may apply. You can opt out of SMS messages at any time by replying STOP to any message.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you advertisements for products or services. This may include using your personal information to better tailor the Services and advertising on our Site and other websites. We work with Klaviyo and other marketing partners to create personalized marketing campaigns across email and SMS channels. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in selling our products, according to Art. 6 (1) (f) GDPR.

Security and Fraud Prevention

We use your personal information to detect, investigate or take action regarding possible fraudulent, illegal or malicious activity. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We highly recommend that you do not share your username, password, or other access details with anyone else. If you believe your account has been compromised, please contact us immediately. If you are an EEA resident, the legal basis for these data processing activities is our legitimate interest in keeping our website secure for you and other customers, according to Art. 6 (1) (f) GDPR.

Communicating with You and Service Improvement

We use your personal information to provide you with customer support and improve our Services. This is in our legitimate interests in order to be responsive to you, to provide effective services to you, and to maintain our business relationship with you according to Art. 6 (1) (f) GDPR.

Location Data and Location-Based Services

We may collect and use location information in the following ways:

  • IP Address Location: We automatically collect your approximate location based on your IP address to provide localized content, determine shipping options, calculate taxes, and comply with regional legal requirements
  • Device Location (with consent): If you grant permission through your device settings, we may collect precise location data to provide location-based services such as finding nearby stores, providing localized offers, or improving delivery estimates
  • Location for Fraud Prevention: We may use location data to detect and prevent fraudulent transactions by comparing your location with your purchase patterns

You can control location sharing through your device settings. Disabling location services may limit some functionality but will not prevent you from using our core services.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify, see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services (including to remember your actions and preferences), to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site and other websites.

We also use cookies and similar technologies in connection with our email and SMS marketing programs to track:

  • Email open rates and click-through rates
  • Website behavior after clicking email or SMS links
  • Shopping cart abandonment for remarketing purposes
  • Conversion tracking for marketing campaign effectiveness

COPPA Cookie Compliance: We configure our cookies and tracking technologies to comply with COPPA requirements. We do not use cookies to collect personal information from children under 13, and we do not serve targeted advertising to users we have identified as being under 13.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services, including certain features and general functionality, to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our website also recognizes the Global Privacy Control (GPC) signal, which enables you to opt-out of certain uses or disclosures of your information. If you notify us of your preference through GPC, we will treat such signal as a valid request to opt out of sharing / targeted advertising for the associated browser or device, and, if we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:

  • With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping, email and SMS marketing services including Klaviyo)
  • With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices
  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent
  • With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business
  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others

Important Note on SMS Data: The above data sharing practices exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties except for our SMS service provider (Klaviyo) who processes this data solely to deliver SMS messages on our behalf and in accordance with their own privacy policy.

We have in the past 12 months disclosed the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":

Category Categories of Recipients
Identifiers such as basic contact details, phone numbers, and certain order and account information (excluding any personal information of children under 13 except as permitted by COPPA) Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners, SMS/email marketing providers including Klaviyo, and data analytics providers); Business and marketing partners; Affiliates
Personal information categories listed in the California Customer Records statute such as basic contact details and certain order and account information (excluding any personal information of children under 13 except as permitted by COPPA) Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers); Business and marketing partners; Affiliates
Commercial information such as order information, shopping information and customer support information (excluding any personal information of children under 13 except as permitted by COPPA) Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers); Business and marketing partners; Affiliates
Internet or other similar network activity, such as Usage Data (excluding any personal information of children under 13 except as permitted by COPPA) Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers); Business and marketing partners; Affiliates
Geolocation data such as locations determined by an IP address or other technical measures (excluding any personal information of children under 13 except as permitted by COPPA) Vendors and third parties who perform services on our behalf (such as Internet service providers, payment processors, fulfillment partners, customer support partners and data analytics providers); Business and marketing partners; Affiliates

We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.

With your consent we share personal information for the purpose of engaging in advertising and marketing activities, as follows.

We have "sold" and "shared" (as those terms are defined in applicable law) personal information over the preceding 12 months for the purpose of engaging in advertising and marketing activities, as follows.

Category of Personal Information Categories of Recipients
Identifiers such as name, e-mail address and phone number (excluding SMS opt-in data) Business and marketing partners
Commercial information such as records of products or services purchased Business and marketing partners
Usage Data Business and marketing partners

SMS Marketing Program Terms

By opting in to our SMS marketing program, you agree to receive marketing text messages from Khasa Kids at the phone number you provided. You must be 18 years or older, or have verifiable parental consent if you are between 13-17 years old, to opt-in to SMS marketing. Children under 13 cannot opt-in to SMS marketing under any circumstances. Consent is not required to make a purchase. Message and data rates may apply. Message frequency varies but will not exceed 10 messages per month.

To opt out of SMS messages, reply STOP to any message. For help, reply HELP or contact us at hello@khasakids.com.

Our SMS marketing messages may include promotional offers, new product announcements, abandoned cart reminders, and other marketing communications about our confidence-boosting shirts for kids.

Carriers are not liable for delayed or undelivered messages. We use Klaviyo as our SMS service provider.

Third Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Privacy and COPPA Compliance

Overview

Khasa Kids is committed to protecting the privacy of children. Our clothing products are designed for children from newborns through youth XL sizes, but our website and services are geared toward and directed exclusively to adults - including grandparents, parents, guardians, caregivers, family members, and other adults who are making purchases on behalf of children. We do not direct our website, content, or marketing toward children and do not knowingly collect personal information directly from children under 13 years of age without verifiable parental consent.

COPPA Compliance Statement

This website and our services comply with the Children's Online Privacy Protection Act (COPPA). Our website is directed to adults only and is not directed toward children under 13. We design our website content, marketing materials, and user experience specifically for adult audiences who are purchasing children's clothing. We do not knowingly collect, use, or disclose personal information from children under 13 except as permitted by COPPA and only when provided by their parents or guardians.

Information We May Collect About Children

Since our website is directed toward adults who purchase children's clothing (newborn through youth XL sizes), we may indirectly collect limited information about children in the following circumstances, but only when provided by their parents, guardians, or other adult caregivers:

Information Provided by Parents/Guardians/Adult Caregivers:

  • Child's name and age (for product personalization if requested)
  • Child's clothing size (newborn through youth XL)
  • Gift recipient information when adults purchase items for children
  • Photos of children wearing our products (only when voluntarily submitted by parents, grandparents, or other adult family members for reviews or social media features)

Information We Do NOT Collect from Children: We do not collect the following information directly from children under 13:

  • Email addresses
  • Phone numbers
  • Home addresses
  • Geolocation information
  • Social Security numbers
  • Photos, videos, or audio recordings (except when provided by parents)
  • Any persistent identifiers that could be used to contact the child

Parental Rights Under COPPA

Parents and guardians have the following rights regarding their child's information:

Right to Review: You may review any personal information we have collected about your child by contacting us at hello@khasakids.com.

Right to Delete: You may request that we delete any personal information we have collected about your child. We will honor such requests unless we are required to retain the information by law.

Right to Refuse Further Collection: You may refuse to allow us to collect further personal information about your child. However, this may prevent your child from participating in certain activities or receiving certain services.

Right to Consent Withdrawal: You may withdraw your consent for our collection, use, or disclosure of your child's personal information at any time.

Parental Consent Process

If we ever need to collect personal information directly from a child under 13, we will:

  1. Provide Direct Notice to Parents via email or postal mail explaining:

    • What information we want to collect
    • How we will use the information
    • Whether we will share the information with third parties
    • How parents can review, delete, or refuse further collection of their child's information

  2. Obtain Verifiable Parental Consent using one of the following methods:

    • Signed consent form returned by postal mail or fax
    • Credit card verification for monetary transactions
    • Digital signature with additional verification steps
    • Video conference with trained personnel

  3. Maintain Records of parental consent for as long as we retain the child's information

Third-Party Services and Children's Information

SMS Marketing: Children under 13 cannot opt-in to our SMS marketing program. Only parents and guardians may provide phone numbers for marketing communications.

Email Marketing: We do not collect email addresses from children under 13 for marketing purposes. Our email marketing is directed solely toward adults.

Social Media Integration: We do not allow children under 13 to connect their social media accounts to our services or share information through social media integrations.

Analytics and Cookies: Our website may use cookies and analytics tools, but we do not use these to collect personal information from children under 13. We configure our analytics to exclude collection of personal information from users we identify as being under 13.

Safe Harbor Provisions

We rely on the following COPPA safe harbor provisions where applicable:

Email Contact Exception: We may collect a child's email address to respond to a one-time request from the child, provided we delete the email address immediately after responding and do not use it for any other purpose.

Internal Operations Exception: We may collect persistent identifiers (such as cookies) for the sole purpose of supporting internal operations, provided they cannot be used to contact the child and are not disclosed to third parties.

Data Sharing and Children's Information

No Sale or Sharing: We do not sell, rent, or share personal information about children under 13 with third parties for their marketing purposes.

Limited Disclosures: We may share a child's personal information only in the following limited circumstances:

  • With service providers who help us operate our website (under strict confidentiality agreements)
  • To protect the safety of a child (as required by law)
  • As required by law enforcement or legal process
  • In connection with a business transfer (with continued COPPA compliance obligations)

SMS Exclusion: As stated elsewhere in this policy, SMS opt-in data and consent information will not be shared with any third parties, and this prohibition is even more strictly enforced for any information related to children under 13.

School and Educational Use

If schools or educational institutions use our products or services with children under 13, we may rely on the school's consent rather than seeking individual parental consent, as permitted under COPPA. However, parents retain the right to review and delete their child's information even in educational contexts.

Data Retention for Children's Information

We retain personal information about children under 13 for only as long as necessary to fulfill the purpose for which it was collected, unless a longer retention period is required by law. Upon request from a parent, we will delete a child's personal information unless we are legally required to retain it.

International Users and Children's Data

For children's personal information, we apply COPPA standards regardless of where the child is located, providing the highest level of protection for children's privacy globally.

Contact for Children's Privacy Matters

For any questions, concerns, or requests related to children's privacy, please contact us at:

Email: hello@khasakids.com (Subject: "Children's Privacy - COPPA") Postal Mail: [Your Physical Address] Phone: [Your Phone Number] (available during business hours)

We will respond to all children's privacy inquiries within 30 days.

COPPA Compliance Officer

We have designated a COPPA Compliance Officer responsible for overseeing our compliance with children's privacy laws. Parents may request to speak with our COPPA Compliance Officer by contacting us using the information above.

Changes to Children's Privacy Practices

We will not make material changes to our collection, use, or disclosure practices regarding children's personal information without first providing prominent notice to parents and obtaining verifiable parental consent for any new uses.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 16 years of age, and we are committed to maintaining this standard.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies. For SMS marketing data, we retain your phone number and consent records for as long as you remain opted in to our SMS program, plus an additional period as required by applicable law and our legitimate business interests.

Your Rights

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
  • Right to Delete: You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt out of Sale or Sharing or Targeted Advertising: You may have a right to direct us not to "sell" or "share" your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. Please note that if you visit our Site with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out of the "sale" or "sharing" of information for the device and browser that you use to visit the Site.
  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
  • Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
  • Managing Communication Preferences:
    • Email: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you.
    • SMS: You may opt out of SMS marketing messages at any time by replying STOP to any message.
    • If you opt out, we may still send you non-promotional communications, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority. For the EEA, you can find a list of the responsible data protection supervisory authorities here.

International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including to the United States where Klaviyo and other service providers may process your data. Your personal information is also processed by staff and third party service providers and partners in these countries.

If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at hello@khasakids.com.

For SMS-related inquiries, you may also text HELP to any of our SMS messages or contact us at the email address above.

For the purpose of applicable data protection laws and if not explicitly stated otherwise, we are the data controller of your personal information.